Say What
One of the most important elements of selling something, organizing a group, or putting on an event is the story being told. Every year my staff puts on a haunted house, where we raise money for a local charity. Ultimately we want to put on the best haunted house, so we can get the most students to come to the program. During the second year of putting on the event, I encouraged my staff to think about story first, and then create the rest of the event around in, instead of using simple tricks to scare people. They came up with a concept taking our campus building names and traditions then twisting them into scary scenes. This idea caught like wild fire, and drew in a huge amount of students. I was also impressed with how polished and multilayered the haunted house was! It all came down to the story, which made the product more successful!
I love Disney, and I especially love their parks because the whole thing is a story. Where ever you are in a Disney Park you are constantly being told a story, be it in the ride queue, on the ride, in a restaurant, or walking across a sidewalk. That is what makes Disney and his world so successful; it all boils down to successful story telling.
Do What?
Today we are going to write a one page story, in under 20 minutes.
- First write an outline, this should take less them 5 minutes.
- Immediately pick an action item that just occurred between two people.
- Broke into a bank, dog ran away, entered an ancient temple.
- Create two characters (as quick as possible, go with first instincts and just write their character bio).
- Pick two names
- Pick two personality types
- Write their relationship to each other
- Now write their goal for this story
- Linking to the original action item, what do you want the outcome to be?
- Write the middle action of the story, in the second paragraph what occurs?
- Write the outcome, what will the last happen in the last paragraph?
- Now take that outline and in 15 minutes write the story.
- Do this without judgment, do not worry about grammar, do not over think anything, just write to each point you wrote in your outline!
Who Said What?
“I try to build a full personality for each of our cartoon characters – to make them personalities.”
Walt Disney
“Disneyland is a show.”
Walt Disney
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