Disney Leap Day

Each year Disney puts on special events and promotions to draw people into their parks.  Disney has certainly knocked it out of the park the past couples years with the huge Happiest Celebration on Earth campaign for Disneyland’s 50^th Anniversary, their Magical Gatherings campaign, and recently the create your memories campaign.

This year is no different as Disney is taking advantage of the leap year in promoting One Extra Day.  For the first time ever both Disneyland Park in Anaheim and Magic Kingdom Park in Orlando will be open for 24 straight hours.  I love Disney’s campaigns; they are always innovative and exciting.  Which this one definitely is!  I know several Disney aficionados making the trip to a Disney Parker today to be apart of the action.  Everyone should take some time to enjoy their Leap Day!

Bane of My Existence – Goes Viral

Viral marketing for The Dark Knight Rises starts with this first official photo of Tom Hardy as Bane!

Christopher Nolan has been making #BoldChoices and knocking the Batman series out of the park since he took over the franchise.  The Dark Knight Rises, just started filming in London, and the whole cast is there: Christian Bale, Tom Hardy, Joseph Gordon-Levitt, and Anne Hathaway.  Gotham police department cars have been arriving on the streets of London, which probably means shooting will soon move outdoors, and you can guess we will get some fan snap shoots of the characters in costume.  Nolan and the people at Warner Brothers have done an excellent job of getting in front of the paparazzi, and providing the true fans with an exciting viral marketing campaign.

That is what we got on Friday, so let the fun begin.  To start the action, fans needed to tweet the hashtag #thefirerises.  With that your twitter profile picture was added to a conglomerate of pictures creating the first look at Tom Hardy dressed as Bane, which could be found at the website http://www.thedarkknightrises.com/image.html.  As always, love the #BoldChoices Team Nolan and Warner Brothers make with the Batman franchise.  This movie is going to be amazing, and you can feel that momentum with this first image from the film.  Watch out for more viral marketing as “The Fire Rises!”